How word count affects your search ranking and why longer content tends to rank higher in search engines

In recent years, we’ve seen plenty of studies on the relationship between word count and search ranking. The general consensus is that longer content tends to rank higher but this doesn’t tell the full story – after all, Google analyses hundreds of signals for each query.

In this article, we explain how word count really affects your search ranking and how you should approach content length in your SEO strategy.

Is word count a ranking factor?

No. Word count is not a ranking factor in Google’s search algorithm and it wouldn’t make any sense to reward pages with higher word counts. Google spent years battling web spam, dodgy link building and low-quality content with algorithm updates, which would count for nothing if you could climb the SERPs by simply adding more words to a page.

If only SEO were that easy.

That said, word count not being a ranking factor itself doesn’t mean it…

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