Websites have never been more important for a small business, but can your customers find you and your website online? Having a website is a good first step, but then you need to optimize it to convert your website visitors into paying customers. Consider these five questions when evaluating if your small business website is doing the most for your bottom line.
Is your website valuable to customers?
Just having a website isn’t enough to convert potential customers into payers. Your website content should focus on the information your customers want most. Are you describing the benefits to your product, the process to access your services, your hours of operation, curbside pickup instructions, and other critical pieces of information? Take a few moments to consider your website from the viewpoint of someone who has never shopped with you before. What are the top five things you want to make sure they know so they’re most likely to purchase your good or service?