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Good morning, Marketers, and where is search marketing headed?

This year’s SMX Next keynote (delivered by yours truly) is dedicated to advancing your search marketing career (regardless of whether you’re a manager, a specialist, a CEO, or a consultant). The job market is wild right now. More companies are investing in SEO and PPC after the pandemic proved online is THE place to be — no matter your business.

On the consultancy side, at the start of the pandemic, I had many clients pull back on their SEO investment because they weren’t sure what was going on and what the future looked like. A month or so in, though, I got a huge influx of leads because businesses realized they HAD to play the SEO and PPC game just to show up to the…

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