HOUSTON, Nov. 25, 2021 /PRNewswire-PRWeb/ — As the giving season peeks around the corner, many businesses are readying their physical locations with goods and prepping their holiday services. To prepare better for the holiday season, Actual SEO Media, Inc. is highlighting the importance of utilizing free platforms like Google Business Profile to maximize local search engine optimization and digital marketing.

Digital Marketing: How Local SEO Plays a Role

Search engine optimization (SEO) is using methods or strategies that help a business climb the ranks of Google’s search results pages. These methods can include crafting content to organically climb or using pay-per-click (PPC) ads for more chances to appear on the front page.

Local SEO uses all of the above with a focus on a local area. It’s a collection of methods to optimize online marketing to increase a business’s visibility within its own community. These methods can include engaging in social media or managing reviews and…

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