Richard Socher and Bryan McCann are experts on artificial intelligence and co-founders of the new search engine

Why do we need another search engine when there is the omnipotent, omnipresent, omniscient Google, so much so that people have started calling it Google Baba? Despite this, a battle has begun to take on Goliath with the launch of YOU (www.you.com).

Richard Socher and Bryan McCann are experts on artificial intelligence and co-founders of YOU. Socher says his search engine works on “more click trust and less clickbait”, in a pointed dig at Google.

Who are the actual customers of Google? The actual customers are the advertisers. We, the people who search information, are the products as well as consumers. Google’s dominance hurts both advertisers and us users. It controls the advertisement market through its affiliated businesses like Android phones, YouTube and Google Maps and we become the victims of clickbait.

While advertisers vie with one another for advertising on…

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