The name Google has become so synonymous with online search that it’s become a verb. Want to find out something? Google it.

But a new crop of search engines is taking a stab at the online search market, promising to provide an engine with more customizable options, fewer ads and more consideration for users’ privacy.

While there’s little prospect of any of these upstarts becoming the next No. 1 any time soon, a handful have found a small but dedicated audience looking for an alternative to the internet that Google controls.

One of the newest players is Neeva, co-founded by Sridhar Ramaswamy, who spent years working as a senior vice president of advertising at Google.

“The core experience is that of going back to the roots of just being able to find the stuff you want, get on with your life and have this search engine be like a quiet ally in the background, as opposed to the cacophony of the modern internet,” he told Spark host Nora Young.

Ramaswamy left the company in 2017, shortly…

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