NEW YORK–(BUSINESS WIRE)–Jan 13, 2022–

GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced a partnership with Qualtrics, the leader and creator of the experience management (XM) category, to provide brand advisory services to Qualtrics customers. Through the partnership, GBK will work with customers to apply real-time analytics and predictive insights to make smarter decisions using the Qualtrics XM Platform.

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GBK Collective and Qualtrics are partnering to help leading brands apply real-time analytics and predictive insights to make smarter decisions using the Qualtrics XM Platform. (Graphic: Business Wire)

“GBK and Qualtrics both have solid roots in the world of academia and share a common vision when it comes to applying better data, insights and expertise to help leading brands solve problems,…

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