Since the ’90s, search engines have grown and evolved into the sophisticated search experience most of us have come to expect today. Thanks to modern advancements in AI and natural language processing (NLP), search has been revolutionized in recent years and changed the way we interact with the digital world.

In a relatively short amount of time, we went from skimming encyclopedias to inputting basic keywords and search terms online that would retrieve data like an index. Now, we simply say topics into our smart devices.

“Hey, Google, who was president in 1998?”

It’s been a fast track to follow, and tackling internal search can feel like a huge undertaking for many small businesses. But, with the right strategy and tools, the good news is it doesn’t have to be so intimidating.

There are many on-site search tools available, but it’s important to know what you’re looking for and what resources you’ll need to implement your search strategy.

Outdated searchis a way of the past and can…

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