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Back in October 2013, Snapchat made a big update to their platform with the addition of Stories.

Due to the success Snapchat was having, Facebook made a move to purchase the platform. But ultimately, the $3 billion offer was turned down by Snapchat’s founder and CEO, Evan Spiegel.

In an effort to compete, Facebook launched its own version of Stories through Instagram in August of 2016.

The Snapchat versus Instagram Stories debate was officially off to the races.

Brands and creators found themselves wondering which platform they should be posting on – Snapchat Stories, Instagram Stories, or both?

Even now, many still have this same question.

What Are Snapchat & Instagram Stories?

Overall, the premise for Snapchat Stories and Instagram Stories is the same.

Stories on each…

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