A career in digital marketing means a career in a relatively new industry that didn’t exist 20 years ago, but one that looks set to grow exponentially in the coming years. That makes it a good career choice for anyone of any age because getting into an industry (relatively) early gives you the opportunity to gain skills and expertise ahead of the pack.
There are many different types of skills that are required to work in digital marketing – some people choose to become adept at all, or most, of them, especially in small companies where there is likely to be just one person or just a small team managing everything related to digital marketing. This has its benefits because you won’t become too specialised and that could open up a wider variety of career choices when you move on. At large organisations, with larger digital marketing teams, you may find you specialise in just one area. This also has advantages in that you can become an expert in your field but it might narrow down…
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