Marketing is a necessity for businesses of all types and sizes. According to the Small Business Administration (SBA), the average business spends between 9.6% and 11.8% of revenue on marketing. However, small businesses may not always have a large enough budget to launch a massive campaign. The good news is that you do not need a huge budget to begin your marketing strategy.
“While using a trustworthy agency will ultimately give your business the best results,” Mechele Agbayani Mills, said. “There are many free or inexpensive tools at your disposal.”
BBB provides the following tips on how to promote your business in a big way on a small budget.
Use free online marketing tools
Small businesses can leverage free marketing opportunities provided by search engines. For instance, by creating a profile on search engines, your business will rank in top results when users enter “near me” queries. With optimization strategies like geo-targeting and local Search Engine Optimization (SEO),…
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