This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own.

SEO is a never-ending battle that has everyone vying for the top spot, both literally and figuratively.

The competition between marketing teams across the world has changed the way consumers seek out and buy products and services.

SEO has also changed the overall marketing strategies of small and large businesses alike.

But the search engine tides tend to veer and change direction constantly, especially when it comes to keywords, backlinks, and popularized content.

These changes present constant challenges, even to industry veterans.

Good news is on the horizon.

There is a transformation underway to provide increased clarity to the SEO picture.

That transformation can be accessed through public web data.

What Is Public Web Data?

Public web data is any information that is publicly available online.

This can be easily collected, then used to establish a marketing dataset that informs…

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