Written by

Summary

  • Baidu Apollo is a leading autonomous driving player in China, and its commercialization.
  • The Baidu CEO said that non-ad business (mainly Baidu Cloud and Apollo) could take >50% of total core revenue in three years.
  • Though iQIYI was troublesome in the past, it recently turned profit due to efficiency improvement.
  • Baidu’s public image keeps improving in China as it’s turning itself into an AI/tech-focused firm rather than a traditional media/internet company in the public eye.
  • Current valuation offers ~100% upside potential.

In this article, I analyze Baidu’s (NASDAQ:BIDU) business segments separately, including ad business, cloud business, autonomous driving business, and iQIYI. I also discuss why Baidu’s brand image is improving, what keeps the stock price low, and what the valuation should be.

Core Ad Business – Stable And Not Much To Worry about

Over the past three years, short video platforms (such as Douyin and Kuaishou) have captured a significant…

Read Full Story: https://seekingalpha.com/article/4520341-baidu-the-best-chinese-adr-to-invest-in