Google’s Universal Analytics (UA) will stop collecting data on July 1st, 2023.

For six months after that date, you’ll still have access to historical data in UA. Then, that data will be gone, too.

After that, Google Analytics 4 (GA4) will be the default platform.

With the new version comes big changes to the data and metrics you’re used to.

What can you do during this large shift?

Changes like this can cause a lot of stress for marketers and agencies, but they can also bring some blessings. With the right transition planning, you can find new opportunities in this change.

So, let’s take the change one step at a time and focus on your next move.

Should you switch right away?

Should you wait until GA4 has more integrations and functions?

Before making that decision, it’s important to understand what’s changing between GA4 and UA and why.

For a comprehensive look at what’s changing and how to prepare, download CallRail’s Guide To Google Analytics 4.

What Is GA4?

GA4 stands for “Google…

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