(NEW YORK) — The term “Googling” may be synonymous with “searching” for things online, but for the group known as Gen Z that might be changing.
Nearly 40% of Gen Z members (born from 1997 to 2012, according to the Pew Research Center) prefer TikTok for online searches, according to internal data from Google, which was first reported by TechCrunch.
“They don’t have a long attention span; they said that several times,” said Adrienne Sheares, a social media consultant, who formed a Gen Z focus group to discuss their searching habits. “They want to get the information really quickly, and get to the meat of it really quickly and not have to sort.”
Sheares said Gen Z was dissatisfied with the quality of Google’s searches. That’s in large part because the search engine forced them to sift through advertisements, which often comprise the first several results in common searches. Sheares said TikTok, by contrast, provides several avenues by which to quickly discover content.
“They use it a…
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