Dive Brief:

  • Duracell is seeking tech enthusiasts to help get its TikTok channel off the ground, according to a news release.
  • Winning applicants to the Duracell Labs Techs program will produce content centered around lifehacks and battery-powered gadgets while promoting the brand’s #EngineeredForMore positioning. The three-month role pays $15,000 and is based out of a new workshop space in New York City.
  • Duracell is taking on a maximum of three creators and prioritizing candidates who are familiar with TikTok trends, can improvise in a team setting and are self-proclaimed nerds. Applications are open through the end of October and the company is employing established creators to get the word out.

Dive Insight:

Duracell is issuing an open call for tech geeks who wield social media savvy and a passion for hobby areas relevant to its battery products, whether those be science, engineering, gaming or outdoor adventuring. The company is taking a crowdsourced approach to developing its…

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