News on digital platforms is perceived as less trustworthy, according to new research by the Reuters Institute for the Study of Journalism (RISJ).
Its Trust in News project studies four key markets – Brazil, India, the UK and the US. It found that there is a gap between levels of trust in news found on social media, messaging apps or search engines, and in the media more generally.
In the UK, roughly half (53 per cent) of people say they trust news in general – considerably higher than news appearing on social media like TikTok, Instagram, Facebook, Twitter, and YouTube that only convince about a quarter of respondents. It is also more than the Facebook-owned messaging app Whatsapp (29 per cent) and only just ahead of the search engine Google (52 per cent). This holds true generally across different markets.
Overall, people like the platforms, despite persisting problems with misinformation and harassment. And the more they use digital platforms, the more they trust the news in…