Press Release: Marketing Minds
Disputes between Kiwi clients and their digital marketing agencies will only continue to increase because the obsession with online data is creating unrealistic client expectations for services that are over-priced and devoid of basic marketing fundamentals.
This year’s winner of the Westpac Auckland Business Awards 2022 (South & East) Excellence in Marketing, CEO and founder of the Auckland marketing agency Marketing Minds, Anne Casey, warned today that digital marketing and associate costs is an important issue for the New Zealand business community to confront because it is hurting mom and pop SMEs and damaging the reputation of the marketing industry.
Casey, who is a judge at the TVNZ Marketing Awards and works with government organisations as a Digital Boost Trainer and as a service provider to the MBIE Regional Business Partner Network, said the situation is stirring up a lot of emotion and ill feeling.
“So many SMEs are getting indifferent…
