USA Today Sports Media Group selects Data Skrive’s Fan Engagement Solution to write and deliver optimized sports articles and sports-betting content at scale to it’s 53 million readers, capitalizing on the explosive growth of the sports-betting industry, which is set to eclipse $7 billion in revenue by 2025.
Data Skrive, a leader in the production and delivery of sports articles, graphics, and animations for sports, gaming, and media companies, announced today that USA TODAY Sports Media Group is using its AI-based Fan Engagement Solution to expand its written coverage of sports betting and sports leagues, teams, and players across digital platforms/channels.
Nate Scott, Sr. Director of USA TODAY Sports Media Group, said, “Data Skrive’s ability to write and deliver hundreds of sports stories every week allows us to deliver more customized content to our 53 million sports readers.” Scott added: “In October 2022, 81% of the readers of Data Skrive’s content on our platform found those…
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