Google’s Developer Advocate Alan Kent shares ways to optimize product pages to ensure eligibility for merchant listing experiences in search results.

  • To be eligible for merchant listing experiences in Google Search, businesses must provide the search engine with rich product data.
  • Ecommerce websites can provide the info Google needs through structured data on webpages, a Merchant Center feed, and product identifiers such as GTIN.
  • Use the merchant listing report in Search Console to ensure Google can understand the information and generate rich results.

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Google Search supports a variety of shopping experiences, known as merchant listing experiences, in its search results. These include product snippets, popular products, shopping knowledge panels, and image search.

To be eligible for these experiences, Google requires rich…

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