Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Trade Punches
In 2016, The Trade Desk cracked open the DSP market by sticking with agencies. DSPs such as Turn and TubeMogul attempted to go brand-direct but were dropped by agencies and AppNexus, the top dog DSP at the time, refashioned itself as a developer platform for programmatic specialists.
These days, The Trade Desk is as big as any agency holdco – and agencies and ad tech vendors chafe under TTD’s incumbency, Digiday reports.
For example, although The Trade Desk shares log files and is ostensibly open, advertisers are hit with more nontransparent fees when using The Trade Desk.
And other TTD products, including its Data Alliance, Koa and OpenPath, demonstrate how much the company has transformed.
Data Alliance is a data white-labeling service that functions as an optimization feature. It dips into data on the marketplace when advertisers haven’t self-selected a data seller but could use the…
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiQGh0dHBzOi8vd3d3LmFkZXhjaGFuZ2VyLmNvbS9hZC1leGNoYW5nZS1uZXdzL3dlZG5lc2RheS0yNTAxMjAyMy_SAQA?oc=5
