Former Apple engineers have said the company is waging a ‘silent war’ on Google geared towards ending the dependence on the Search giant to provide crucial services to device owners.
What started with Apple Maps a decade ago could continue with a privacy-focused search engine built directly into the iOS operating system, which could pose a major threat to Google’s ad business.
Apple has been rumoured to be building its own search engine for years now, but a Financial Times report puts the possibility back in the limelight. It’s especially pertinent given Google’s parent company Alphabet has just been sued by the US government over an alleged monopoly over online ads.
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Google currently pays Apple a pretty penny (believed to be between $8bn and $12bn a year) to be…
