Image SEO is an intriguing niche because of the immediate impression images make when viewed.
Read on and I will share a comprehensive overview of my image SEO “secret manual.”
In this article:
The impact of images
Images are important because they communicate a wealth of information quickly, just with the initial view.
Logos are one example. Effective logos convey a unique identifier specific to one company.
They can include a mix of words, letters, and graphic iconography that references the company’s products, services, industry category, or even corporate ethos.
Other examples of highly communicative images include:
- Splash banners that are the center point of some websites’ homepages.
- Product images in e-catalogs.
- Avatars that represent one in social media.
- Portrait photos.
- Graphs of statistics.
- Diagrams.
- Maps.
- And the once-trendy infographic.
Image search has long been one of the top-used search vertical types. Consumers commonly search for images when they:
- Are shopping for…
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