If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be.

Long-form content can be just as straightforward as dashing off a 500-word piece.

It will take you slightly longer to do it, but there are huge benefits to reap from spending time creating long-form pieces.

For one thing, longer content tends to perform better than short content. It earns more backlinks and is most likely to appear on Google’s first page.

Plus, bloggers continually report that longer content formats such as guides and ebooks are most effective. The ones who write ultra long-form posts (3,000+ words) are 2.5x more likely to say their results are strong vs. bloggers who write shorter posts of 1,500 words or less.

Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals.

What is long-form content? Why does it matter?

Long-form content is any piece of written content that’s over 1,000 words in…

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