The explosion of interest in ChatGPT and generative AI has tech giants scrambling to rethink and rewrite their product plans to capitalize on the trend.

What’s happening: Every major tech company has been investing in AI for years, but the overnight ChatGPT craze that kicked off at the end of 2022 has given the industry a ravenous appetite for one specific flavor of AI — generative programs that produce text, images and other content in response to user prompts.

Driving the news: ChatGPT went from zero to millions of users on a trajectory that left observers agape. Estimates have suggested ChatGPT has topped 100 million monthly active users and is seeing roughly 5 million users a day, per the New York Times.


Microsoft’s close relationship with and longstanding investments in ChatGPT creator OpenAI insured that the business-software giant would take a lead in deploying generative AI-based services.

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