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When people talk about high-priority SEO activities, they usually point to crucial areas like keyword research, content planning, and link-building.

Website architecture is rarely top of the list.

But the fact is that nailing your site architecture can have a hugely beneficial impact on your organic performance.

In contrast, poor site structure is a fast-track ticket to Google obscurity.

In this post, we’ll explain why site architecture is so essential for SEO, look at different ways of organizing your site, and offer some tips to make your site structure as SEO-friendly as possible.

So, let’s dive right in.

What Is Website Architecture?

Website architecture refers to how pages on a website are arranged in relation to one another.

It encompasses all aspects of a site’s hierarchical structure, including how related content…

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