Google Chrome to mark non-HTTPS sites as ‘not secure’

In 2018, Google announced it would identify all sites that had not migrated to HTTPS as “not secure” in the Chrome browser.

Google had already been pushing webmasters to make the change to non-secure websites for years – including hinting at a small ranking boost to further incentivize the shift.

According to Google, in 2018:

  • Over 68% of Chrome traffic on both Android and Windows was protected
  • Over 78% of Chrome traffic on both Chrome OS and Mac was protected
  • 81 of the top 100 sites on the web were using HTTPS by default

Read all about it in Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’.

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