Excerpt from PhocusWire
From AI to Google: 5 Truths for Travel Marketers in 2023
Generative AI is a friend – and a foe
The travel industry is awash in predictions on how tools like ChatGPT will or won’t change the way we do business. It’s probably not binary, and the truth is likely somewhere in between, depending on what your business is and how you use the tool.
Generative AI can and should be leveraged for tasks like generating website metadata, templated product descriptions and even email copy. But start using it for brand storytelling or drafting your company’s mission statement, and it will likely betray you.
Obsessing over the next shiny object won’t serve marketers well either.
Remember when many said augmented and virtual reality would upend the customer journey? Do you recall the last amazing AR/VR product you saw in travel?
Yeah, me neither.
Don’t get me wrong, the OpenAI infrastructure is a once-in-a-generation product. Under-resourced teams, especially startups,…
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