- Designed by French designer Kacimi Latamene, new collection will launch on April 12
DUBAI: UAE-based Chalhoub Group has announced the launch of SOL3MATES, a Web3-native sneaker brand, which will produce limited-edition sneakers.
Self-described as a “community-centric sneaker brand,” SOL3MATES aims to create an immersive and engaging experience by involving its community members in all aspects of the sneaker journey, from onboarding new designers to the co-creation of upcoming sneaker drops.
To join the community, customers can buy a membership non-fungible token, or NFT, that will provide benefits such as early access, preferred pricing, virtual wearables, free merchandise, community events and access to monthly sneaker giveaways.
“We listen to our customers, notably in the shoe space where we like to think of ourselves as catalysts for innovation, and find answers to their demands,” said Michael Chalhoub, president of strategy, growth, innovation and investment and joint ventures…
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