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Pixel Problems

Calls to ban TikTok in the US or compel it to sell the platform to a non-Chinese owner have placed TikTok’s data collection practices under increased scrutiny. One ancillary result is government agencies taking a crash course on tracking pixels.

An investigation by cybersecurity firm Feroot Security found TikTok tracking pixels on more than two dozen state government websites, The Wall Street Journal reports.

TikTok pixels are common for advertisers on the platform and make clear sense for the Maryland Department of Health’s COVID-19 site or Utah’s government-run job listing site, which push people to scheduling pages and the like.

However, Maryland’s and Utah’s governors signed executive orders forbidding TikTok on state-owned devices and networks. Can state agencies effectively use TikTok to source candidates and citizens who legitimately use their services if TikTok isn’t allowed on…

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