I had a financial accounting professor back in college who refused to give an “A” on an exam, even if you got all the answers right if the way you got to the answer did not align with her methodology.

For her, it was less about right and wrong. It was more about how you came to the answers.

The same rule applies to your enterprise SEO strategy.

Most C-level executives find sitting through an enterprise SEO strategy presentation comparable to being on hold with an automated system. Read: boring and irritating.

That’s because too many “SEO gurus” are spewing out SEO terminology like “CWVs” or “E-E-A-T” in the form of broems during their enterprise SEO strategy meetings instead of showcasing how they arrived at their answers.

This isn’t an enterprise SEO strategy.

This is you enjoying hearing the sound of your own voice.

As an SEO director, within my first 90 days at a job, I shared my SEO findings with key stakeholders, including the C-suite, as I uncovered them through a weekly email…

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