Excerpt from Search Engine Land

If you’re using AI to provide valuable content, Google won’t ding you. But consider some caveats when using AI for SEO content.

Google might have stumbled in its Bard announcement, but it made up some goodwill (for me, at least) with another early-February release – its new search guidelines on AI-generated content.

Google seems to support what many good SEOs have argued for some time:

It doesn’t matter what you use to create content as long as you’re producing something valuable for people – and not gaming the search engine.

With Google’s perspective out there for all to see, where do SEOs go from here? I’ll examine the topic from a few angles:

  • The marriage of Google and AI.
  • The caveats to consider when using AI for content.
  • Skills SEOs need to develop right now.

The marriage of Google and AI

Google and Microsoft Bing are using AI-powered content to deliver search results, and that shouldn’t come as a surprise to anyone.

Even Google’s guidelines…

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