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Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable.
When you compare it to other online traffic sources, including PPC, affiliates, emails, and SMS, you typically find that SEO reigns supreme when it comes to average time on site, low bounce rates, and conversion rates. Those who navigate through SEO organic searches usually take their time and make informed and more careful decisions – this is what leads to higher conversion and more qualified customers.
However, the obstacle with SEO is that it can take several months, or even years, and incredible expertise to get positions in the top search results on Google. However, just because you don’t rank at the top of Google doesn’t mean you can’t have access to the best quality SEO traffic and even take multiple positions – without first ranking your own website.
In this piece, we talk to some industry experts and newbies to understand how you can access SEO traffic, whether your website is ranking or not.
See who is already on page 1
You may think that doing SEO for your company means optimizing your own website and getting it to rank, but why not consider who is already on page 1 and if you can work with them in some way. From price comparison sites, news sites, or just individual brands, there may be a way to help them monetize their traffic or collaborate in some way.
“As a broker we are much freer to do SEO than other big brands and institutions,” explains Justine Gray, founder of online mortgage broker Deedle.
“Big companies and banks are very nervous and compliance-bound to throw a lot of content on their website and make frequent updates. But for a small team like us, it’s very easy.”
“In some ways we have a better chance of getting to page 1 than a big corporate company – and as a result we get companies of all sizes trying to work with us. They may find that there are too many internal barriers to doing good SEO for themselves, but we are open to collaboration.”
Use top 10 lists
“Top 10 listings have a very powerful ranking lead on Google,” explains Sithara Ranasinghe, co-founder of health insurance website MediCompare.
“There are certain industries where Google really prefers the top 10 listings over a traditional website. If you were to search for anything related to casinos or something tech like email marketing or best software, you usually won’t find individual sites on page 1, but instead review sites or accumulator sites that list 10 different options.”
“I think Google likes this more unbiased offer to a customer and the ability to see and compare different products. So, if you’re a new entrant to the market or looking for SEO traffic, you simply have to approach someone who is already on page 1 with a top 10 listing or try to create one through a high domain authority site.
“There are sites that are really good at this, like CNet and Forbes that leverage their authority and strong domain – and there’s no reason why you can’t have multiple listings on page 1 and clean up the SEO traffic regardless of where you rank . “
Use price comparison sites
Price comparison sites for products such as mortgages, credit cards, hotel reservations, travel insurance and even technology have grown in popularity over the past decade.
“Being a price comparison site can be an advantage with Google,” explains Mark Gomer of Proper Finance. “You target so many products and can get backlinks across multiple industries and also take advantage of people browsing, which increases your overall user time on the site.”
“When implemented well, you can rank very well for some products but not others, but ultimately you can focus your energy on what you’re doing.”
“If we have a strong position on Google for something like mortgages or secured loans, we can potentially work with 50 or 100 companies to help customers compare the best rates – all of which get access to SEO traffic even if not rank them. anywhere.”
Use news sites with top domains
There are so many SEO factors to contend with such as good technical optimization, site speed and quality content. But sometimes a good backlink backlog and high domain authority is the fastest and simplest way to rank on Google and get to page 1 for key terms.
“When you look at big news sites, they’re typically link magnets because of their authority – and they often generate a lot of links from other authorities like schools, universities, councils and governments,” explains Richard Allan, founder of funding platform Hoofboontjie.
“So, when you create a landing page on your own site, you may have to wait months or years to build authority – or you may never rank at all. But if you took this landing page, with all the right keywords and intent-driven content and put this article on a major news site like SF Gate or Forbes, you can sometimes rank for it very quickly by leveraging their domain authority.”
“If you take some less competitive industries or more custom long-tail keywords, they might not be used to having a 60 or 70 domain authority site on page 1 and when you come in with a new article , you get the quick indexability of a news site and can often get to page 1 within a day simply because it’s on Google News.”
Concluding thoughts
SEO traffic is incredibly high quality and sought after, but as any SEO professional will tell you: it takes a long time to achieve and doesn’t always last forever.
But as our experts have discussed, ranking on Google doesn’t necessarily have to be just your own website. By seeing who is on page 1 and using high domain authority sites to include your company, you can take multiple positions. And given the fluctuations of Google, you can use these techniques to always have some kind of presence on page 1 at any given time.
We leave you with one last question: Why take one position on page 1 when you can have several?
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