Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content.

Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next to unsuitable content. Digital marketers are calling on Google and Microsoft to give them the chance to opt out of their ad placement experiments in response.

What is happening? Google announced last month that it was planning to use existing search ads in experiments with its new Search Generative Experience. The search engine also said that advertisers would not have the choice to opt out, however, it would be closely monitoring the performance of ad placements during the experimental phase.

Meanwhile, Microsoft is experimenting with ads in its Bing AI chatbot. Advertisers once again are not being given the choice to opt out. However,…

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