One of the most common newbie questions about SEO content has to do with word count.
“What’s the best word count for SEO?”
Fair question. Search engines care about a whole host of factors when determining which content to rank. Why wouldn’t word count be one of them?
As such, content creators worry about the length of their content. “Is 1,000 words enough to rank?” they wonder. “Should I always shoot for the same amount of words in every piece?”
But, the thing is…
Word count is not a ranking factor.
It doesn’t matter how many words your content piece has. Google said so.
Why is this the case? And what matters more than word count? Let’s talk about it.
Why the best word count for SEO doesn’t exist
There is no “one size fits all” in terms of word count that will automatically make your pages more likely to rank.
That also means longer isn’t always better.
It’s just not that simple.
For example, let’s say you create a blog post targeted to a keyword… but it’s not ranking.
Would…
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