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Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28.

Google says this update includes an improved classifier and brings several significant changes to the Helpful Content System, designed by Google to promote people-first content and demote content written for search engines.

Google’s Helpful Content System: What You Need to Know

Google’s Helpful Content System works in tandem with other systems to rank websites based on the quality and usefulness of their content.

Through the September 2023 update, Google has made alterations to the system’s guidelines and documentation, offering new advice for those who have experienced traffic loss.

Key Changes in the September 2023 Update

As reported by Search Engine Journal’s Roger Montti, the September update has brought…

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