Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers.

The feature was rolled out in September for general availability in eight languages:

  • Dutch
  • English
  • French
  • German
  • Italian
  • Japanese
  • Portuguese
  • Spanish

Now, two months on, the Google team is still receiving questions from perplexed advertisers that it would like to address.

Why we care. As more generative AI tools become available to marketers, choosing the right one can be challenging. The confusion about these tools and their proper usage adds to the complexity. Understanding the capabilities of features like ACA can empower marketers to make informed decisions on whether to incorporate them for optimizing their campaign performance.

Google addresses ACA confusion

Ginny Marvin, Product Liaison at Google, used her X account to answer some of the most commonly asked questions her team receives about ACA:

What’s the point of ACA? “When you enable automatically-created…

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