Google’s John Mueller shares tips on checking if the SEO company you hired is actually doing the work they promised.
- Hold regular meetings with your SEO agency.
- Request progress reports and discuss future plans.
- Mueller shares this advice during Google’s SEO office-hours Q&A.
In a recent session of Google’s SEO office-hours Q&A, the Search Relations team addressed a common concern among business owners: how to determine if an SEO agency is actively optimizing your website.
The Business Owner’s Question
The discussion was prompted by a business owner who asked:
“If I have an agency that is managing our organic SEO on a monthly basis, how can I tell if anyone has been actively optimizing? I have a suspicion that the agency has not been optimized out of site for years.”
Google’s Response
In response, John Mueller, a Search Relations team member, shared his experience collaborating with an agency on Google’s Search Central…