Lawsuit alleges dominance increases business costs

The lawsuit is led by consumer rights advocate Nikki Stopford, who asserts that Google’s dominance enables it to inflate the costs of search advertising services for businesses. These increased costs are then transferred to consumers. The case also references a 4 billion fine imposed on Google by the European Commission in 2018, for enforcing restrictions on Android device manufacturers, a decision currently being contested by the tech giant.

Google’s deal with Apple under scrutiny

Stopford’s legal team has also alleged that Google struck an anti-competitive agreement with Apple to become the default search engine on Safari, in return for a portion of its mobile search ad revenues. The lawyers have requested the Competition Appeal Tribunal to certify the case for trial, an initial step in any collective lawsuit. However, Google has dismissed these allegations as baseless, and strongly denied any consumer harm resulting from its…

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