YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle, VP of Ads Marketing, key findings include:
- Increased representation: Brands are featuring more diverse characters and perspectives.
- Celebration of self-expression: Ads are focused on individuality and unique styles.
- Community-focused storytelling: Brands are emphasizing connection and social gatherings.
- Embracing magic and fantasy: Ads are using imaginative elements to spark interest.
- Partnering with creators: Brands are collaborating with creators to build trust and fan bases.
YouTube used Gemini, Google’s AI model, to analyze these ads and identify patterns and trends. It also uncovered hidden connections between disparate ads from Brazil, France, Germany, India, Japan, Korea, the UK and the U.S.
The analysis revealed some surprising insights into sentiment, themes, visual elements, language, music and cultural references.
Let’s look at…
