With real-time web access, OpenAI’s ChatGPT aims to redefine search and take on Google’s core business—but is the web itself at risk?
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The world of technology has seen countless upheavals over the past 26 years, transforming daily life beyond recognition. But one thing has remained largely unchanged: search. It’s surprising how little the field has evolved since Google launched its search engine in 1998. The internet has grown, interfaces have improved, ads have multiplied, and the quality of search results has fluctuated. Yet, the core experience—typing a query and receiving a list of links—has endured, with Google reigning as the undisputed leader.
Last Thursday, however, a move emerged that could finally disrupt the domain. OpenAI, the company that launched the generative artificial intelligence (GenAI) revolution, introduced real-time web access capabilities in ChatGPT, branded as “ChatGPT search.” This move signals its intentions…