The recent launch of SearchGPT by OpenAI marks the beginning of a significant shift in how information is searched and consumed for pharma and healthcare industry leaders. Unlike traditional search engines like Google, SearchGPT uses conversational AI to deliver direct, context-driven answers in a natural, human-like way. It provides an experience that is similar to having a conversation with a person and instead of providing a list of links to multiple websites, SearchGPT focuses on answering specific questions clearly and concisely.

While this innovation has broad implications across industries, its potential impact on pharmaceutical businesses and healthcare communication is particularly compelling.

What is SearchGPT and why does it matter for pharma?

SearchGPT is OpenAI’s new AI-powered search engine, interpreting queries with a level of understanding and nuance that goes beyond traditional search engines. It delivers responses that are conversational, insightful, and feel more…

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