NewzDash’s latest survey of 100 news publishers and SEO professionals offers a snapshot of where news SEO is headed.
The findings highlight emerging trends, challenges, and strategies to stay competitive.
From Google Discover’s growing role to tackling AI-driven search disruptions, here’s what industry pros need to know.
Top Takeaways
Google Discover
Google Discover is a key traffic driver for publishers, but results are mixed:
- 52% of respondents rank Discover as a top priority for 2025.
- 56% reported traffic increases from Discover in recent months, while 21% saw declines.
AI’s Impact
AI-driven features are shaking up the search results pages (SERPs):
- 39% see Google AI as a threat to traffic, while 43% are still unsure of its impact.
- Due to AI changes, 32% reported adverse effects on visibility and click-through rates.
Content scraping by AI platforms is also a growing concern:
- 32% allow scraping, 29% selectively block platforms, and 11% block them entirely.
Publishers…
