Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
The Soaps
Google’s DSP has taken many potshots in its day, but one that stung is the notion recently advocated by The Trade Desk that Google’s alleged monopoly over display and the ad server market is demonstrated by DV360’s weakness in CTV.
Because Google doesn’t dominate the connected TV marketplace, TTD outpaces DV360 on CTV. Or so the story goes.
Ask Google, though, and it believes the landscape has become “fragmented.”
“Some platforms offer to solve that challenge by building a ‘premium internet,’” writes Stephen Yap, managing director of Google Marketing Platform, which is Google’s name for its buy-side tech business, in a blog post.
That’s a shot fired at The Trade Desk, which started using the term “premium internet” last year – as opposed to the open internet. And fair enough. Aside from gratuitous barbs during the recent ad tech antitrust trial, TTD was a vocal antagonist attempting to sink the…