In SEO, we often operate under the assumption that more is better: more content, more pages, more keywords, more traffic.
The expectation is that more of these elements will lead to more revenue.
With generative AI, this belief has only grown stronger, enabling content production at an unprecedented scale. But what if more isn’t the answer?
The pursuit of maximalism has led to significant challenges.
Google now penalizes excessive, bloated content, and what once seemed like a straightforward strategy is proving detrimental.
This isn’t just an algorithmic issue – users are overwhelmed, conversions are declining, and trust in brands is eroding.
We’re creating content faster than ever, yet the results are diminishing. In many cases, we’re doing far more than necessary. The solution doesn’t lie in adding more but in doing less.
This brings us to an ancient principle, via negativa (the “negative way” or “way of negation”), rooted in Neo-Platonic philosophy and medieval theology.