Search is one of the important tools utilised by marketers to reach out to consumers. It is one of the fundamental beginnings of the marketing process as it is how we start finding other things on the internet. As such, search also acts as a behavioural trend into what consumers are looking for and how we can understand digital user behaviour. As per Google’s study in Search for 2021, there was a significant rise in online shopping searches that increased by almost 32 per cent in India. Additionally, sale days on online platforms show a very significant increase with almost 100 per cent in related search terms. This is validated by the increase in online shopping during the pandemic.
According to Google, 15 per cent are brand new searches that are from new user segments, across categories and for all kinds of queries. With these multiple billions of searches that happen every day, certain behaviour can be observed in searches, which is reflected by the current situation in the…
