Google’s latest integration of AI technologies into its search and business platforms is prompting small businesses in Australia to enhance their online visibility and optimise their digital presence to remain competitive.
Gary Mandelkow, Chief Technology Officer of Localsearch, emphasised the importance of small businesses adapting to these changes, noting that AI-driven search will favour businesses with well-optimised, AI-friendly digital footprints. He warned, “Google is evolving, and small businesses must evolve with it. AI-driven search will prioritise businesses with a well-optimised, AI-friendly digital presence. If your website and Google Business Profile aren’t structured in a way that AI understands, you risk disappearing from search results when potential customers are researching something that your business offers.”
The rise of AI like Google’s Gemini, and its impact on search rankings, signifies a shift in how businesses must operate online to be “Google Ready.”…
