Article content
(Bloomberg) — Never miss an episode. Follow The Big Take daily podcast today.
Article content
Article content
Search is the most lucrative part of Google’s business. So when ChatGPT launched in 2022 and offered to answer users’ every question, it posed an existential threat to the company, forcing Google to respond. Google had to figure out how to compete. But integrating generative AI into Google search would fundamentally change the company’s core product, and it introduced big risks.
Article content
Bloomberg reporters Davey Alba and Julia Love spoke to Google executives and former employees to get a look inside Google’s plans to transform search with AI.
Listen and follow The Big Take on Apple Podcasts, Spotify or wherever you get your podcasts.
Terminal clients: click here to subscribe.
Here is a lightly edited transcript of the conversation:
David Gura: It’s 2021, and some employees on Google’s web search team go to their leadership with an idea:
Julia Love:…
