AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility.
But as AI-driven search gains traction, is that ranking priority shifting or staying the same?
We’re in an era of uncertainty we haven’t seen since the early days of SEO – when search engines rose and fell in a battle for relevance.
Time will tell which AI answer engine wins the game. SEO is still relevant, but AI is rewriting the rules.
This article will break down:
- Six AI search players to watch and how they source content.
- Market share and usage trends that show where search behavior is shifting.
- How AI answer engines still depend on traditional search engines.
- What businesses should do now to optimize for AI-driven search.
Here’s what you need to know.
AI models and real-time search
Before we move forward, a quick note on how these AI platforms generally work. AI models are trained on data available up to…
