[ad_1] Preparing for a digital agency interview involves understanding the scope of questions you might face, ranging from general questions about your background to detailed discussions on digital marketing strategies. With global digital advertising spending expected to reach $752.8 billion in 2024, marking a 4.6% increase from the previous year, the digital marketing sector is experiencing important growth. This expansion highlights the role of digital platforms in marketing and the numerous opportunities they present for…

[ad_1] Marketing is critical for media software companies for several reasons First, marketing helps drive brand awareness and recognition.  In a crowded software marketplace, companies need to differentiate themselves and make potential customers aware of their unique value proposition. Effective marketing builds mindshare and top-of-mind recall for a brand. This is especially true about content marketing – 79% of marketers believe brand content postings are the most effective way to raise brand recognition, while 59%…

[ad_1] Content marketing isn’t a niche idea or a hidden secret. Your competitors are doing it and, chances are, so are you. This raises an interesting challenge: If everyone has content, how can you make sure yours stands out? Allow me to start my answer by stating that I love the written word — if I didn’t, I wouldn’t bother writing these 1,500 words you’re reading now. With that said, sometimes you need to break…

[ad_1] Landed that coveted social media manager interview? Congratulations! You are now one step closer to being one of the 77% of social media managers (marketers) who find their jobs to be fulfilling.  But now comes the prep – and with the social media landscape, interviewers are looking for candidates who can not only talk the talk but walk the walk. This is actually true for all kinds of digital marketing agency jobs.  Fear not,…

[ad_1] I’ve been writing for as long as I could hold a pen and telling stories even longer. For me, artificial intelligence (AI) was like the radioactive spider that bit Peter Parker: It gave me the superpower of automated content creation.  The thing about superpowers — at least for me and Spider-Man — is that they’re defined, shaped and made meaningful by your humanity. Take away the “Man” and you’re left with just “Spider.” Take…

[ad_1] As you set your sights on a career within a digital marketing agency, your first challenge is to make a memorable first impression. You’re most likely to know that the digital world is constantly evolving, thus digital marketing agencies are on the lookout for talent that not only keeps pace but pushes the boundaries of creativity, strategy, and innovation. The job market in digital marketing is as vibrant as it is challenging, with countless…

[ad_1] As a designer, level-setting expectations are of critical importance if you wish to avoid the uncomfortable situation of creating a beautiful email signature design, only to discover later that it’s frequently failing in the, always messy, realm of email.  The first step in this process is to take certain design concepts off the table before they ever see the light of day.  This article will focus on two such design concepts – ones that…

[ad_1] In 2024, the calendar is packed with AI marketing conferences that promise to bring together the brightest minds in AI and marketing. Here are the top AI events you shouldn’t miss! The integration of artificial intelligence (AI) has opened new doors for marketers worldwide. As AI continues to reshape how we understand consumer behavior, personalize content, and automate processes, taking advantage of these new opportunities is essential. At this point, AI marketing conferences stand…

[ad_1] The beauty scene is set to sparkle in 2024, as an industry is projected to reach approximately $580 billion by 2027. With fresh beauty marketing trends stirring up excitement, we’re seeing transformative ways brands connect with us.  From leveraging AI to taking action against climate change, these beauty marketing trends signify a dynamic shift in beauty marketing.  Let’s analyze one by one how the latest beauty marketing trends shape the industry and what their…

[ad_1] On March 5, 2024, Google released two updates, one involving changes to multiple core systems and the other redefining the identification of helpful content. This includes a refreshed look at spam policies — a list that’s already expansive. Google says the core update is more complex than others, tweaking multiple systems — particularly those that determine how your content shows up in search results. Rollouts may take up to a month, but Google has…